APA Style

STRUNK, D, J, B, J, G, P. (2008). PRINCIPLES OF CUSTOMER RELATIONSHIP MANAGEMENT . : THOMSON SOUTH-WESTERN.

MLA Style

STRUNK, DR.ROGER, J, BARRANPROF.ROBERT, J, GALKAPROF.DANIEL, P. "PRINCIPLES OF CUSTOMER RELATIONSHIP MANAGEMENT". : THOMSON SOUTH-WESTERN, 2008. Text.